2014 Winter Olympics: Share a Coke

To celebrate the 2014 Winter Olympics in Sochi, we were tasked with creating a purchase-driving retail activation that utilized the Coca-Cola athletes.
The national campaign platform was Best Enjoyed Together, and we articulated this idea into a national retail promotion called Share a Coke. 

Each Coca-Cola purchased entered you for a change to
win a day with a Coca-Cola athlete

To communicate this idea, we used photography (which we shot) and copy that invited you to share a Coke with an Olympian when you entered via the MyCokeRewards portal.

Creative was used for OOH executions, too.