Praise Cheesus

As part of a pro bono project, the management of The Southern Mac and Cheese Store came to us with a problem: people had high awareness of their popular food truck, but low awareness of their flagship restaurant in Chicago's Loop.

We developed a print and out of home campaign that would increase awareness, boost the brand's already fun and kitschy personality, and ultimately drive traffic to the restaurant. The campaign included localized out of home elements, including wild postings, Chicago Transit Authority advertising, pressure washed sidewalk decals and more.