Sprint Samsung EVO 3D Launch: Be a 3D Star

Communicator Award of Excellence, 2012

Webby Award Honoree, 2012

Outstanding Website, Internet Advertising Competition, 2012

Best Telecommunications Website, Internet Advertising Competition, 2012

Silver Chicago ADDY, Interactive, 2012

Dope Award Winner, 2011

OMMA Finalist, Advertising/Promotion Website, 2011

OMMA Finalist, Contest/Promotion/Sweepstakes, 2011

FWA SIte of the Day, 2011

 

An interactive experience created for the launch of the HTC EVO 3D that allows you to become a 3D star. Simply upload your photo and become the star of Present Tense, a movie trailer experience unlike any other. The experience was one of Sprint's most successful product launches of all time, recieving over 6.2 million views in just six weeks with an average engagement time of 4 minutes and 50 seconds. I wrote the script, helped choose the cast and direct the shoot, assisted in video and sound editing (including voice over), and wrote all the site copy. Also included a mobile experience.

Role: Conceptor, Senior Copywriter, Director