*2X Effie Winner* Unilever + CVS: Love Your Skin
2016 Gold Effie: Shopper Experience
2016 Gold Effie: Single Retailer
2016 Grand Effie: Finalist
In early 2014, CVS stopped selling cigarettes. In support of their renewed health positiong, we created an exclusive skin health platform -- Love Your Skin.
Love Your Skin is a multi-year platform that leverages the health credentials of the Dove, Vaseline and Simple skin care brands to elevate the importance of head to toe skin heath at CVS. Activations and messaging roll out seasonally based on shopper's skin care mindsets. We even sourced a dermatologist to serve as the face of the program and to help us create exclusive and educational content.
Program is ongoing, and omni-channel touchpoints include (but aren't limited to):
In-store: displays, shelf talkers, circ ads
Media: Digital banners, print ads, taxi toppers, Times Square billboards, sampling events
Digital: Custom content/videos (see content reels from 2015 and 2016 below), microsites
Social: Social posts, Influencer outreach, Twitter parties
Role: Conceptor, Creative Director, Copywriter, Content Strategist