Love Your Skin

Winner: 2X Gold Effie (Single Retailer; Omni-Channel Shopper Experience), Grand Effie Finalist

In early 2014, CVS stopped selling cigarettes. In support of their renewed health positioning, we created a first-of-its-kind skin health platform — Love Your Skin.

Love Your Skin was a multi-year platform — created exclusively for CVS — that leveraged the health credentials of the Dove, Vaseline and Simple skin care brands to elevate the importance of head to toe skin heath at CVS.

Skincare needs change with the season,
so our program did too

We activated quarterly, refreshing creative and messaging — as well as featured products and offers — based on consumer’s seasonal skincare needs. We used CVS shopper data to create a very robust database that allowed us to target our messaging, products and offers accordingly based on each consumer’s unique skin health habits.

We enlisted the help of a dermatologist

To help us create relevant and credible content, we partnered with Board-Certified Dermatologist, Dr. Mona Gohara. She even served as the moderator in our ongoing skincare series featuring beauty and health-focused influencers.