Unilever + ME to WE + Walgreens: Give H2Ope to Others

In a world full of pink ribbons and ice bucket challenges, causes have become clutter. Consumers are ready and willing to do good, but they lack an understanding of how their contribution really makes an impact.

In 2015, we created Give H2Ope to Others -- a campaign, in partnership with Walgreens, Unilever and Me to We, that lets consumers literally track the impact of their involvement. Simply by purchasing a Unilever product at Walgreens, shoppers automatically donate five gallons of water to communities in need. Then, shoppers can then see the direct impact of their donation by logging their purchase online. 

We gave shoppers a meaningful way to engage and give back, ultimately donating over 15 million gallons of water to communities in need. 

Role: Conceptor, Associate Creative Director