Coca-Cola 2014 Winter Olympics: Share a Coke
Michelle Kwan. Evan Lysacek. Ted Ligety. Amy Purdy.
All Olympians, and all Coca-Cola athletes.
To celebrate the 2014 Winter Olympics in Sochi, we were tasked with creating a purchase-driving retail activation that utilized the Coca-Cola athletes. The national campaign platform was "Best Enjoyed Together," and we articulated this idea into a national retail promotion called "Share a Coke." Each Coca-Cola purchased entered you for a change to win a day with a Coca-Cola athlete. To communicate this idea, we used photography (which we shot) and copy that invited you to share a Coke with an Olympian. The look and feel was so well received that it ended up being used for OOH executions as well.
Working with the Olympians was an amazing experience. They were all great sports (no pun intended) and so much fun to work with.
Role: Conceptor, Associate Creative Director/Copywriter